What We Do

The Boulevard Collective Mission

Boulevard Collective was born out of the mission to develop excellence and leadership capabilities in SMU student-athletes by leveraging NIL opportunities and engaging the DFW community in meaningful ways, all while supporting the missions of SMU and the SMU Athletic Department.

To us, leveraging name, image and likeness opportunities isn’t just about the dollar value, it’s about the overall impact on our athletes, our institution, and most importantly, our community. That is why, although NIL collectives, by law, are not allowed to be classified as a 501c3, we purposefully operate as if we are. 

Disclaimer: According to charity watchdog group, charitywatch.org, a charitable organization is highly efficient if 75%+ of donations directly impacts the community it serves. While Boulevard Collective is not classified as a 501c3, we strive to operate as one.
1 %+
Of every dollar donated to Boulevard Collective impacts our student-athletes directly

Our Model

Purpose Driven

Creating meaningful leadership development opportunities for the world changing student-athletes who represent SMU on and off the field.

  • Cause advocacy that represent the interests and passions of our members
  • Volunteer activations
  • Community organization partnerships

Athlete Focused

Providing a premium package of service offerings for its members backed by an elite network of DFW leaders and best in class staff.

  • Personal development
  • Brand development
  • Partnership alignment


Intentionally engaging the community and developing the resources necessary to graduate student-leaders and world-changers, in alignment with the educational mission of SMU and the SMU Athletic Department.

  • Mentorship events
  • Networking opportunities
  • Internship opportunities

OUr Events



Back-to-School Kickoff

At Boulevard Collective’s inaugural event, SMU Football and Men’s Basketball student-athletes were introduced to Boulevard Collective (BC) and Executive Director, Chris Schoemann. In addition to learning more about the service and opportunities that BC would provide, our student-athletes assembled 400+ backpacks with school supplies and wrote personal notes of encouragement for Dallas Independent School District students while partnering with nonprofit organizations United to Learn and the Good Foundation.



Sports Marketing & Branding 101 Seminar

At our BC-hosted branding seminar, SMU Football, Men’s and Women’s Basketball, and Women’s Volleyball student-athletes gathered to hear from our very own sports marketing veteran, Aaron Rapf, about building a personal brand and what endorsement partners look for. Athletes were able to step into our digital asset studio to create their own BC-branded digital assets.



The Power of Mentorship

BC Student-Athletes and members of SMU’s Life After Ball program were invited to attend a panel discussion with Boulevard Collective founders, Dallas professionals, and SMU alums on the power of mentorship and networking, offering valuable insight and skills to navigating their promising future. Student-athletes were provided with a photo studio to have professional headshots taken to utilize in job applications, networking and other career pursuits.



YMCA Football Clinic

BC Football Players joined YMCA Metro Dallas to serve as guest coaches for area teams. Nearly 20 Boulevard Collective student-athletes from the SMU Football Team worked with over 50 elementary school-aged youth participating in a special session of football drills and practice at the Moody Family YMCA. Afterwards, the teams and BC football players shared a meal and a time of mentorship together. Local media was invited and covered the event.

OUr Partners

Positively impacting our community is paramount to the purpose and success of Boulevard Collective. We prioritize using our student-athlete member’s NIL to uplift the DFW community. These are the amazing community partners who have allowed us the opportunity to serve others. If you feel compelled, we encourage you to support these terrific organizations as well (click on the logos below for more information).

Kyle Miller

Co-founder of the Boulevard Collective, CEO & President of Hunt Investment Holdings, LLC and SMU Alumni

Kyle D. Miller currently serves as President and Chief Executive Officer of Silver Hill Energy Holdings LLC and Silver Hill Partners based in Dallas. Prior to Silver Hill, Miller was a Principal and Senior Vice President of Energy Trust Partners in Dallas, where he led the firm’s business development efforts and assisted in the management and oversight of the firm’s upstream private equity funds. Before Energy Trust, Miller was a Vice President at Energy Spectrum Advisors in Dallas, and he began his career with Wells Fargo Bank and Wells Fargo Energy Advisors in Houston, Texas.

Miller received a Bachelor of Business Administration degree in finance from SMU in 2001. Miller is a recipient of the Outstanding Young Alumnus award from the Edwin L. Cox School of Business at SMU. He is also an active volunteer and currently serves on the Cox School of Business Executive Board, as well as the boards of Goodwill Industries of Dallas Inc. and the Children’s Medical Center Foundation.

Chris Kleinert

Co-founder of the Boulevard Collective, CEO & President of Hunt Investment Holdings, LLC and SMU Alumni

Chris Kleinert is CEO and President of Hunt Investment Holdings, LLC – a subsidiary of Hunt Consolidated, Inc, and a co-founder of the Boulevard Collective. Chris serves on numerous boards across North Texas (the Communities Foundation of Texas, the Dallas Advisory Board of Directors of Amegy Bank, the Cotton Bowl Athletic Association, Texas Rangers Baseball Foundation, and the Executive Board of Directors of the Cox School of Business at Southern Methodist University). Heavily involved in Dallas’ philanthropy community, Chris serves on the Board of Directors of the Men’s Advocacy Group (MAG) of New Friends New Life, an organization dedicated to supporting and empowering victims of sex trafficking, and Board of Directors of Austin Street Center. In 2017, Chris and his wife, Ashlee, co-founded The Good Foundation to understand and address social issues, with a focus on sex trafficking and vulnerable populations in our community. Prior to joining Hunt in 1996, Chris was employed by Texas Commerce Bank (now JPMorgan Chase) and General Mills. He received an MBA with a concentration in finance from Texas Christian University and a BBA in marketing from Southern Methodist University.

Callaway Clark

Development Intern, Boulevard Collective

Callaway Clark serves as our development intern cultivating community relationships and sponsorships for Boulevard Collective. Callaway is a junior at SMU pursuing a Bachelor of Business Administration. Callaway is a go-getter having pursued externships with real estate companies JLL, Morgan Stanley, MSP and JMI Realty. He has served as a social media analyst at Joketown and facilitated strategic relationships in the sports industry as a brand liaison at Chosen. Callaway is a 5-star student-athlete himself, having competed on the SMU Men’s Tennis Team since 2020.

*BC partnered with the Cox School of Business to offer this internship to further align and integrate with the mission of SMU – to graduate student leaders and prepare Students for life.

Aaron Rapf

Director of Marketing, Boulevard Collective

Aaron’s career is steeped in sports. As a former 18-year Nike sports marketing executive and collegiate athlete, he’s an athlete marketing, athlete storytelling, and sports industry expert. Aaron has built some of the most market-altering global athlete endorsement portfolios and strategies while developing award-winning marketing plans and campaigns that’ve highlighted sports’ largest icons.

Chris Schoemann

Executive Director, Boulevard Collective

Schoemann brings more than 30 years of professional experience in collegiate athletics administration and consulting to his stewardship of the Collective. Schoemann’s local connections to Dallas and SMU run deep. In his previous role he worked as an outside consultant on NCAA compliance and infractions matters for the University. Throughout his career, he has engaged with more than 175 different NCAA member institutions in a consulting capacity on matters dealing with NCAA, conference, and institutional rules and regulations.