Who We Are

Building meaningful relationships between
student-athletes and the SMU community at large

BC Inception

Given the disruptive nature of the NIL landscape, Boulevard Collective was crafted with the intention to re-focus the NIL conversation away from its financial implications to the purpose-driven opportunity as a vehicle to teach skills that enhance the lives of our future leaders. That is why we focus our programming on community engagement and life-skill development led by real-world sports industry and professional experts.

Higher education and the college experience is a priority. The values and knowledge gained from a student-athletes’ time at SMU will yield far more long-term financial benefits than NIL ever can. That is why we will always use the missions of Southern Methodist University and its Athletic Department as our North Star.

From fans and alums to DFW businesses and Fortune 500 companies, the Boulevard Collective convenes its network to elevate SMU student-athletes with marketing opportunities that will enhance their brand and empower their personal passions.

Our Athletes

Boulevard Collective serves 159 SMU student-athletes from the following programs:

Chris Schoemann

Executive Director, Boulevard Collective

Schoemann brings more than 30 years of professional experience in collegiate athletics administration and consulting to his stewardship of the Collective. Schoemann’s local connections to Dallas and SMU run deep. In his previous role he worked as an outside consultant on NCAA compliance and infractions matters for the University. Throughout his career, he has engaged with more than 175 different NCAA member institutions in a consulting capacity on matters dealing with NCAA, conference, and institutional rules and regulations.

Callaway Clark

Development Intern, Boulevard Collective

Callaway Clark serves as our development intern cultivating community relationships and sponsorships for Boulevard Collective. Callaway is a junior at SMU pursuing a Bachelor of Business Administration. Callaway is a go-getter having pursued externships with real estate companies JLL, Morgan Stanley, MSP and JMI Realty. He has served as a social media analyst at Joketown and facilitated strategic relationships in the sports industry as a brand liaison at Chosen. Callaway is a 5-star student-athlete himself, having competed on the SMU Men’s Tennis Team since 2020.

*BC partnered with the Cox School of Business to offer this internship to further align and integrate with the mission of SMU – to graduate student leaders and prepare Students for life.

Chris Kleinert

Co-founder of the Boulevard Collective, CEO & President of Hunt Investment Holdings, LLC and SMU Alumni

Chris Kleinert is CEO and President of Hunt Investment Holdings, LLC – a subsidiary of Hunt Consolidated, Inc, and a co-founder of the Boulevard Collective. Chris serves on numerous boards across North Texas (the Communities Foundation of Texas, the Dallas Advisory Board of Directors of Amegy Bank, the Cotton Bowl Athletic Association, Texas Rangers Baseball Foundation, and the Executive Board of Directors of the Cox School of Business at Southern Methodist University). Heavily involved in Dallas’ philanthropy community, Chris serves on the Board of Directors of the Men’s Advocacy Group (MAG) of New Friends New Life, an organization dedicated to supporting and empowering victims of sex trafficking, and Board of Directors of Austin Street Center. In 2017, Chris and his wife, Ashlee, co-founded The Good Foundation to understand and address social issues, with a focus on sex trafficking and vulnerable populations in our community. Prior to joining Hunt in 1996, Chris was employed by Texas Commerce Bank (now JPMorgan Chase) and General Mills. He received an MBA with a concentration in finance from Texas Christian University and a BBA in marketing from Southern Methodist University.

Kyle Miller

Co-founder of the Boulevard Collective, CEO & President of Hunt Investment Holdings, LLC and SMU Alumni

Kyle D. Miller currently serves as President and Chief Executive Officer of Silver Hill Energy Holdings LLC and Silver Hill Partners based in Dallas. Prior to Silver Hill, Miller was a Principal and Senior Vice President of Energy Trust Partners in Dallas, where he led the firm’s business development efforts and assisted in the management and oversight of the firm’s upstream private equity funds. Before Energy Trust, Miller was a Vice President at Energy Spectrum Advisors in Dallas, and he began his career with Wells Fargo Bank and Wells Fargo Energy Advisors in Houston, Texas.

Miller received a Bachelor of Business Administration degree in finance from SMU in 2001. Miller is a recipient of the Outstanding Young Alumnus award from the Edwin L. Cox School of Business at SMU. He is also an active volunteer and currently serves on the Cox School of Business Executive Board, as well as the boards of Goodwill Industries of Dallas Inc. and the Children’s Medical Center Foundation.

Aaron Rapf

Director of Marketing, Boulevard Collective

Aaron’s career is steeped in sports. As a former 18-year Nike sports marketing executive and collegiate athlete, he’s an athlete marketing, athlete storytelling, and sports industry expert. Aaron has built some of the most market-altering global athlete endorsement portfolios and strategies while developing award-winning marketing plans and campaigns that’ve highlighted sports’ largest icons.